My business card reads: “Never go mainstream, it’s a dreadful place”.
It’s a GapingVoid card and embodies my philosophy in business and in life.
But it’s not always easy to break away from old ideas, especially when the traditionalists employ the following methods.
Argue that people should do something or believe something because that’s the way it has been done for a very long time — it’s traditional.
“It’s the way we’ve always done it.”
“It’s our culture.”
“It’s an ancient belief among our people.”
“You can’t upset everybody by breaking with tradition.”
“It’s a process that’s been going on for a long time.”
“If it was good enough for grandpa, it’s good enough for us.”
“It’s the stuff that made America great.”
“The Founding Fathers believed it.”
“Give me that old-time religion, it’s good enough for me.”
If you hear these types of messages when you are trying to break out, remember my business card, and have the naysayers call me. I’ll straighten them out.