This one is simple, straight-forward, and obvious. Just lie and say whatever you want to. It has the advantages that you don’t need to memorize so many facts, and you can make up new facts when the currently-existing ones don’t suit your purposes.… Click here to read the entire post
Straw Man
The Straw Man technique is a stunt where you prop up an easy-to-defeat opponent, like a Straw Man, and then attack him and knock him down, to make yourself look big, strong, and victorious.
Similarly, you can attack a caricature of what the other person said or did, rather than arguing against what he actually said or did.… Click here to read the entire post
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Lie
May 18, 2012
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Straw Man
May 13, 2012
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Marketing Theory 101 Secret
May 6, 2012
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Low Expectations
May 4, 2012
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Time Pressure
May 1, 2012
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Play On Emotions
April 28, 2012
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Bury The Lead
April 27, 2012
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Assume The Major Premise
April 26, 2012
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Guilt Induction
April 25, 2012
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Appeal to Popularity
April 24, 2012
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Grandiose Language
December 11, 2011
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Double-talk
December 15, 2011
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Reversal Of Reality
December 19, 2011
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Flattery
January 22, 2012
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Lie
May 18, 2012
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Guilt Induction
April 25, 2012
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Lie With Statistics
December 21, 2011
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Slogans
March 26, 2012
- Lie With Qualifiers November 18, 2011
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Goalposts
March 18, 2012
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Ad Hominem
Adolf Hitler
Big Lie
China
Constant Contact
Correlation and Causation
Doubt Microsoft
Ein Reich
Ernest Hemingway Hitler
Exaggerate
Germany
Ghengis Khan
Guilt Induction
Imaginary Evidence
IRS
jim lefkowitz
Joseph Stalin
lie
Little White Lies
Magic Elixir
Mao Tse Tung
marketing
Mark Twain
Mein Kampf
newspaper ads
Nixon Secret Lives
No Focusing Required
Observational Selection
Pearl Harbor
political campaigns
spin doctor
Spread Fear
statistics
Straw Man
Stupid Hope
The Big Lie
The Glittering Generality
truth
TV
Unprovable Statements
Unsupported Claims
USA
Use Association
Wall Street
World Trade Center
Jim Lefkowitz is the Chief Idea Officer and Founder of Cutty & Powers, an Online Media firm with offices in Washington DC and New Jersey."I have some of the most committed, passionate customers out there and I'm proud I can be a part of their continued success.”

